66 Chuim is a curated micro-restaurant in Khar, Mumbai, founded by three culinary specialists across food, coffee, and fermentation. Our objective was to translate their uncompromising craft into a cohesive visual identity, ensuring the branding and the physical space felt like a singular, unified thought.

The Design Philosophy: Craft Meets Discipline
We approached the brand identity with the same culinary rigor the founders apply to their menu. Just as slow-braising requires patience and zero shortcuts, developing the brand required a deep trust in the discipline of design. This shared ethos connects the food, the beverage program, and the spatial graphics seamlessly.

Visual Identity & Typographic Heritage
The design system directly honors the historical and cultural landscape of Mumbai, balancing old-world charm with contemporary energy:

The Typography: Inspired by the city's architectural bones, we utilized condensed serifs reminiscent of vintage Irani café signage, building facades, and traditional pharmacy shutters. It is an authoritative, timeless typography designed to outlast trends.

The Architecture: The visual assets incorporate the structural arches characteristic of Chuim Village, paired with classic Bombay Art Deco proportions.

The Color Palette: Selected to sit at the intersection of Mumbai’s historic village character and its modern, forward-moving momentum.

The Result
Every brand element is functional and deeply rooted in the founders' personal journeys—nothing is decorative for its own sake. Within weeks of launching, 66 Chuim established itself as a high-concept, zero-pretense culinary landmark. The final identity successfully mirrors the restaurant's core ethos: precise execution, authenticity, and unmatched craft.

Creative Direction: Saumya Mittal Bafna
Content and strategy: Drishti Sharma
Graphic design and typography: Sarthak Agarwal
Illustrations: Apurva Savadi
Design support: Aashna Bhambhani

66.chuim photos by Aarish Bhathena
Photos of Chuim village by Shikhar Bafna
Photo of the menu by Shaurya Dubey