This booklet presents a curated selection of datasets from the Real State of Beauty Report by @dove (2024)—the most comprehensive study ever conducted by a beauty brand.

It offers a unique and in-depth look at how technology, particularly the rapid rise of social media, continues to shape our perceptions of beauty and influence how we feel about our bodies.

To bring these insights to life, the data is visualized using flowers—one of the most universal and enduring symbols of beauty.