Compound is a concern-based skincare brand built by dermatologists, especially for Indian skin. The first line targets pigmentation and uneven skin tone. We have partnered with the brand since inception, shaping it from naming through to the system it runs on today.

We led the naming and grounded the brand in category and audience research. We built the full visual identity, a contemporary system made to hold a growing portfolio together, extending on to the website. We continue to support Compound across social, campaigns, and new product design as it expands.

Creative Direction: Saumya Mittal Bafna
Brand Strategy and Content: Drishti Sharma
Website Development: Neelansh Verma
Photography: Divya Aneja and Abhinav Bhandari