We branded Juliette’s Bakery in Singapore with a bold, expressive identity that still holds onto the warmth and playfulness of a homemade bakery. The typography is the boldest element—confident and full of character—yet softened by handcrafted details and slightly irregular edges that lend it a friendly, approachable charm.

To balance the strong type, we introduced a soft color palette of gentle blush and warm cream, grounding the visual identity in comfort and familiarity. This contrast allows the brand to stand out without shouting—creating a presence that feels both modern and nostalgic.

The result is a brand that’s memorable, expressive, and full of personality, while staying true to the spirit of artisanal craftsmanship.