We collaborated with My Mahina to design a data visualisation report that captures the menstruation experiences of 1,032 women in urban India. Our design approach combined soft gradients and feminine tones with the symbolism of the moon and the lunar calendar—an age-old metaphor for menstrual cycles.

While conversations around menstruation often centre on rural access, hygiene, and taboos, Mahina’s report shifts the focus to an overlooked demographic: the urban menstruator. It highlights significant gaps in awareness, product design, and support—shedding light on the invisible mental load of managing a period every month, over the course of 30 to 40 years.

We extended the report’s visual language across social media, motion graphics, and web design. A thoughtfully curated PR kit accompanied the launch, featuring affirmation cards, a reusable bag, and period essentials.

Project Team
Creative Direction: Saumya Mittal
Content and Strategy: Drishti Sharma
Graphic Design: Vani Jain